Tradesmen Website
Overview
The Tradesmen Website is the public face of the contractor's business — fully managed through Merchant Protocol CRM without needing a separate CMS, hosting platform, or web developer on retainer. When a homeowner searches for a plumber, electrician, or HVAC tech in their area, this is what they land on.
Everything here is built to convert. The site isn't just a brochure — it's a lead-generation engine with an embedded booking widget, a referral program landing page, a review showcase that builds social proof, and SEO-optimized service pages that rank for the searches that matter. Every contact form submission, booking, and referral flows directly into the CRM as a tracked lead.
Contractors manage their site content through the same dashboard they use for jobs, invoices, and customers. No logging into a separate WordPress admin or waiting on an agency. Change your service area? Update it in CRM settings and the website reflects it automatically.
Features
- Online Booking Widget — Embeddable widget lets customers pick service, date/time, and address; lands in CRM as a new lead
- Referral Program Landing Page — Unique shareable links for existing customers; referrals tracked end-to-end with automatic reward issuance on job completion
- Review & Testimonial Showcase — Post-job review funnel routes happy customers to Google/Yelp and captures private feedback from unhappy ones; approved testimonials display on-site automatically
- SEO-Optimized Service Pages — Auto-generated and editable pages per service type and service area; structured data markup included
- Client Onboarding Entry Point — Contact forms and booking widget feed the 4-step onboarding flow (invite → account → estimate → contract + payment)
- Mobile-First Design — Responsive layout tested on iOS and Android; click-to-call and click-to-book prominent on every page
CRUD Reference
| Object | Create | Read | Update | Delete |
|---|---|---|---|---|
| Service Page | ✅ | ✅ | ✅ | ✅ |
| Booking Widget Config | ✅ | ✅ | ✅ | — |
| Referral Campaign | ✅ | ✅ | ✅ | ✅ |
| Testimonial | ✅ | ✅ | ✅ | ✅ |
| Site Settings | — | ✅ | ✅ | — |
| Lead (from website) | auto | ✅ | ✅ | ✅ |
Notes
The website is provisioned automatically during contractor onboarding. A default template is applied based on trade type (plumbing, electrical, HVAC, etc.) and can be customized from the CRM. Custom domains require DNS delegation to Merchant Protocol nameservers — the onboarding wizard walks through this step. All website analytics feed into the CRM marketing dashboard.